Reinventing Your Business Starts With These Questions
Have you been thinking about how to get ahead despite these turbulent times?
Using a new business planning model and approach will help you identify strategies for success and overcome roadblocks. Most people have heard the expression, ‘insanity is doing the same thing repeatedly but expecting a different result.'
Sometimes working on our businesses, day in and day out, can feel like we're driving ourselves insane. For example, we keep showing up to networking events, attempting to make connections and hoping for a different result with those new connections. When was the last time you got a direct client from a networking event or exchanging your information in a chat thread? Even if you have, that type of conversion is low for most people – yet we still do it because we hope that this time it will be different.
To produce different results, you have to do something different.
In our business what this looks like is going beyond our traditional business planning pillars of sales, marketing and management (which we have relied on for over 11 years!) and instead – doing something new. Take on a new business approach to building a brand, community and movement that is turbulent-proof.
Inspired from coursework from my grad school classes, we are exploring our value proposition, customer and market behaviors and trends and how to create a culture of execution and excellence that values purpose over profit.
Let's take a deeper dive at this approach.
The first step is understanding your value proposition.
- What is it that makes your product or service unique? Why should customers choose you over your competition? Once you have a strong understanding of your value proposition, you can move on to identifying customer and market behaviors and trends.
- What do your customers want?
- What needs are they trying to fulfill?
- What are the latest trends in your industry?
Answering these questions will help you develop a strong plan for moving forward.
And here's the good news, you don't have to abandon the proven techniques you had in your business – it got you this far. For us, that looks like layering the traditional models of business planning and now focusing on sales, marketing and management. Traditional planning pillars like these are important, but consider these questions…
- Are you reaching your target market?
- What could you be doing better?
Asking yourself these tough questions will help you fine-tune your plans and make sure that you're putting your best foot forward.
It's important to always be prepared for the future. As a business owner it's your job to do the market research, reduce risk and predict your product's viability. No one knows what's going to happen tomorrow, but by mapping out strategies for success, you can ensure that your business is prepared for anything.
Are you looking for a new approach to your business idea?
Do you want to reinvent your marketing, sales or operations so that you can increase overall business performance?
During this interactive event, we will map out strategies that will help you succeed in even the most challenging of times. Using a new business planning model, Iman and I will guide you through a process of identifying success drivers and potential roadblocks. We will explore your value proposition, customer and market behaviors and trends, and show you how to create content that you can market and sell authentically in our ever-changing marketplace and world.
Please also take a look at the menu bar to the right of this post for additional information and resources.
To Your Success,