The Importance of Leadership in Business

Many business owners make the mistake of thinking that just because they're running a business, that makes them a leader.

In all fairness, in some ways, being a business owner forces you to develop many characteristics of leadership; risk-taking, hard work, making tough decisions, being resilient – these are all traits or activities you'd find leaders developing or engaged in. These however, don't necessarily equal leadership.

Being a leader is far more intricate and can require the development of certain personality traits, effective communication skills, the ability to inspire and move others, and often years of experience developing a much more cohesive list of traits and abilities.

A leader is often the person who not only holds the vision of the company, but keeps it alive and real for all of their employees. They are the keeper of the brand and ultimately accountable for every facet of the company.

A seasoned leader understand that the best way to provide leadership is by fostering leadership in others. Teaching people to rise into their greatness is one mark of a great leader. Being able to do while understanding different people's leadership types is yet another.

Developing yourself as a leader is more critical than ever. With online media enabling world to be more digitally connected than any time before in our history, and visibility being the primary method of funneling people to sales, leadership is critical and understanding the different types of leadership in a marketplace is fundamental.

We've distinguished several different avatars of leadership in our marketplace and want to share that with you, the tool is called “5 Levels of Extraordinary Leadership,” and you can download it here (no need to opt-in).

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Stand For Your Stand

In the musical Hamilton, Alexander Hamilton perfectly describes what we think leadership should be. He said to Aaron Burr, “If you don’t stand for something, you’ll fall for anything.” We agree. We believe leaders should have the following traits to succeed: courage, self-awareness, and influence. Whatever your job is — entrepreneur, marketing manager, life coach, real estate agent, financial advisor, or account executive — you need these traits to transform lives.


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