People primarily buy why you do what you do - then they buy YOU. Both of these elements are critical to developing your personal brand.
The design of this training is to have you re-discover who you already are as a business person and the ways in which you want to grow. Said another way, who do you want to grow into becoming?
How do you select words, messaging, storytelling and visuals that match both of those separate but equally important milestones in your brand development.